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商品編號： 9-805-021 出版日期： 2004/07/20 作者姓名： Lassiter, Joseph B.;Kind, Liz 商品類別： Entrepreneurship 商品規格： 28p 再版日期： 2004/12/06 地域： 產業： Health care services;Online information services 個案年度： -
商品敘述：
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company''s services include online consultations, prescription renewals, and appointment scheduling. RelayHealth''s business model derives subscription revenue from doctors and licensing fees from health plans. RelayHealth recently completed a successful pilot study and has been able to sign on a number of high-profile health plans and physician groups. The company is struggling with ways to spur growth and drive usage and adoption of its product among its three market segments: physicians, patients, and health plans.
涵蓋領域：
Communication;Organizational behavior;Entrepreneurship;New product marketing;Business models
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